As part of a $5 million promise, Discover is granting Black-owned restaurants across the country financial assistance to help them rebound from the impact of the COVID-19 pandemic.
In July, the credit card company kicked off its “Eat it Forward” program, a three-month long series of awards for 200 restaurants around the country.
To launch the program, Discover granted three Black-owned restaurants $25,000 each, including Post Office Pies in Birmingham, Rodney Scott’s BBQ — which has locations in both Birmingham and Charleston, S.C. — and Back in the Day Bakery in Savannah, Ga.
Since then, “Eat it Forward” has awarded grants to three more Birmingham-area restaurants: CakeEffect in Hoover, along with Refined ToGo and Brown Sugar Desserts by Renea in Helena.
There are six entry periods left in the “Eat it Forward” program (the current entry period ends Sept. 27) before it officially comes to a close on Oct. 31.
Until the end of October, consumers can go to Discover’s Facebook, Twitter and Instagram pages to nominate Black-owned restaurants. The nominees will be randomly selected to receive $25,000:
Here’s how it works:
Twitter: Tweet and mention the restaurant’s name and @Discover, #EatItForward and #Sweepstakes.
Facebook: Nominate a restaurant by tagging them in the comments section of a post where Discover is asking for nominations related to the $5 million commitment to Black-owned restaurants.
Instagram: Upload a photo taken by a user that is related to the nominated restaurant and tag @Discover, #EatItForward, #Sweepstakes and mention the restaurant’s Instagram account or restaurant name in the photo caption.
“COVID-19 has wreaked havoc on businesses across the United States, and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, Discover Executive Vice President and President of U.S. Cards, in a press release. “Through this campaign, people across the country can support their favorite Black-owned restaurants. By sharing the names of these establishments on social media, it not only helps promote these businesses, but it also nominates them for a chance to receive $25,000.”
According to research from the Brookings Institute, women and minority-owned businesses may feel the heaviest impact from the COVID-19 recession. A June report by the National Bureau of Economic Research estimated that 41 percent of Black-owned businesses have closed during COVID-19, more than double the percentage of businesses that are white-owned.